New program gives builders of mainstream homes a powerful – and profitable – response to growing demand for home automation
SARASOTA, Fla. November 27, 2012 – Clare Controls, a provider of easily configured, deployed and maintained home automation systems, has introduced the ClareHome Builder Program. The new initiative is designed to help homebuilders capitalize on the new demand for home automation in the mainstream market.
The rebound of the building industry suggests a strong foundation for the program. The UCLA Anderson School of Management recently projected just under a million home starts in 2013. While a quarter of all residential integrators will focus on affluent customers in the fraction of these homes priced at $1 million or greater, says a recent CE Pro Magazine report, the biggest opportunities for residential automation will fall in homes valued much lower.
The ClareHome Builder Program gives homebuilders a solution to the new demand for mainstream automation that they can incorporate comfortably and with confidence. It is offered as a well-developed business model, with a predictable delivery method and a responsible profit, built in. It is delivered on a foundation that assures a continuous measure of repeatability, while still making allowance for each builder’s individual requirements and preferences. Reasonable homebuyer pricing will encourage high add-on “take” rates, with Clare offering end-to-end support across the entire delivery: from marketing and sales through installation and maintenance.
ClareHome is the only home automation product that employs cloud technology to enable remote system deployment and management. In practice, this allows a certified local partner to perform routine system hardware installation, while Clare’s national team delivers specialized programming and ongoing support.
Customers get high-end performance – both scalable and extensible – at an affordable price that is rolled into their mortgage. The product’s use of common Apple interface conventions assures quick proficiency and high satisfaction.
The program has already been introduced in several markets across North America. Medallion Home, a Florida builder of semi-custom homes, is an early participant in the program. Gregg Glasser, Medallion’s Director of Sales and Marketing, said, “We’re excited about the value add to our clients with Clare Controls. Now the automation of locks, alarms, security cameras, lighting, thermostats, music, television, etc. in a home are all at our clients’ fingertips, from anywhere in the world!”
Each ClareHome Builder program is customized to meet the builder’s individual requirements, providing base systems and package options that homeowners select prior to construction. These may include lighting and shade controls, energy, multi-room audio, CCTV cameras, security and access control, and more. Once installed, homeowners using the system enjoy simple, unified control of their systems, running the new Clare Controls App for iPad® and iPhone®.
The automation package is based on the ClareHome System One, which is contained in a standard, single stud bay enclosure. A great value to builders and their customers, the System One is affordable, easy to install and capable of delivering all the services and features that customers demand most.
About Clare Controls
Clare Controls is a provider of solutions that streamline the integration, maintenance and monitoring of sophisticated home automation systems. Clare products are deployed locally in customer sites and administered remotely via cloud-based technologies that maximize dealer efficiency while providing unprecedented customer control. For more information, visit http://www.clarecontrols.com.
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